Download EBOOK Retailing Management / Edition 8 PDF for free
Autor: Michael Levy|
Publisher: McGraw-Hill Higher Education
Publisher date: 1/28/2011
Format: PDF, EPUB
File size: 437 KB
Description of the book "Retailing Management / Edition 8":Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
What's new in the seventh edition? Increased PDF treatment of how multi-channel retailers provide information and sell products and services to customers. The seventh edition is committed to discussing Internet retailing applications by including examples regarding the impact of social networks on buying behavior and the use of the Internet for training. Greater emphasis on social responsibility of retailers features material covering consumer interest in green products- issues in sourcing merchandise globally- and considering sustainability issues in store operation and design. Emphasis on practical and career applications. Students who might consider starting their own business may refer to the two new appendices, Starting Your Own Business and PDF Starting a Franchise Business.